Pandering to the Alphabet Soup Gang Doesn’t Pay

Target is learning this the hard way —  nix that; they actually aren’t learning anything. But it’s obvious to the rest of us that putting transgenders over consumers might not be the wisest business move.  I don’t think even the whole LGBTetc. folks can buy enough crap to keep Target going if everyone else drops them.  Besides, Target is just a slightly nicer Walmart with much higher prices.  Who needs ’em?  Target Shares Drop 25 Points:

Just when you thought the news for Target couldn’t get any worse, it did. Turns out, families aren’t the only ones dumping the retailer — so are shareholders. In a report that’s “rattling Wall Street,” Target’s worst fears for the fourth quarter came true, with a stunning 43 percent decline in earnings. For the LGBT ally, the bleak outlook won’t improve any time soon. Already, executives are warning of an “awful 2017,” thanks to the unpopular decision to turn fitting rooms and restrooms into a predator’s paradise.

Now that the stores are gender-free, they’re also becoming profit-free! When the numbers hit the wire, the Minneapolis-based company watched stocks take another tumble, dropping 13 percent before today’s opening bell. CEO Brian Cornell, who saw shares freefall from more than $84 to $59 in a matter of months, has tried everything to revive sales — except the most obvious: nixing its unsafe bathroom and changing room policy. As usual, Cornell tried to deflect attention from the boycott and claimed, “Our fourth quarter results reflect the impact of rapidly-changing consumer behavior, which drove very strong digital growth but unexpected softness in our stores.”

That’s interesting, since this “rapidly-changing consumer behavior” hasn’t affected Wal-Mart at all. In fact, sales at the retailer’s biggest competitor are climbing — and fast. Although Target’s team may be in denial about the boycott’s impact (at least publicly), investors agree “it’s at least part of the reason Target’s top line has been dwindling for most of the past few quarters.” And based on the latest polling, it’s no wonder. Americans by a two-to-one margin oppose extremism like Target’s. They overwhelmingly support common-sense bathroom, shower, and locker room policies that put safety and privacy first. Still, groups like the NCAA and NBA continue to thumb their nose at consumers and chase agendas that show just how far outside the mainstream they are. And what has it gotten them? A decline in respect — and more importantly, revenue.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s