Forget the Golden Arches; they’ll probably paint them in rainbow colors soon to match their upcoming fry boxes. So much for appealing to families and children with silly clowns and Happy Meals, going full-SJW is now apparently the best business plan (guess they forgot to look at how “well” that’s working out for other businesses like Target).
In celebration of the city’s LGBTQ community, select McDonald’s locations in the D.C. area will be serving large orders of french fries in rainbow-print packaging during Pride weekend.
The McDonald’s Family Restaurants of Greater Washington, D.C., is also a sponsor of the Capital Pride Alliance — a non-profit organization dedicated to LGBTQ education and outreach — and will reportedly have a float in this year’s parade on June 10.
Cathy Martin, co-chair of the McDonald’s PRIDE Network and vice president/general manager of McDonald’s Baltimore Washington Region, explained the company’s new fry boxes in a press release obtained by Fox News.
“The rainbow fry boxes are a fun way to show our support of the LGBTQ community using one of McDonald’s most iconic and recognizable items; however, these fry boxes are ‘small potatoes’ in the grand scheme of our commitment to this community,” said Martin.
“We are proud to honor and celebrate the LGBTQ community, including our employees, customers and beyond, each and every day.”
So many businesses seem to be reading this a business plan book called: How to Pander to the LGBT Community (and alienate large portions of your customer base in the process). These silly businesses will find out how “small potatoes” LGBT customers are.