Google has done a great job making itself ubiquitous. Gmail works great. Google Drive is very useful for anyone who collaborates or switches computers a lot. Hangouts. Maps. Translate. Chrome. Android. Ads. Search engine. You name it.
So what happens if the benevolent Google decides to pick up its toys and go home?
The more ubiquitous Google is the more it’ll hurt when it decides to yank everything you’ve worked on and come to rely on away from you and deny you a platform. It’s time for more alt-tech.